I'm the Reno Type

Being the Reno Type isn’t about geography. It’s about attitude. It’s a mix of grit and generosity, high desert dust and a little dowtown shine. We work hard, play hard, and still wave to strangers on our morning coffee run.

This collection celebrates that spirit. Designed ight here in Reno, every piece, from soft tees to sturdy mugs, carries a little of our altitude and attitude. Whether you’re born and raised, newly arrived, or just someone who gets what makes this town tick, you’ll find something here that feels like home.

Wear it proud. Sip it bold. Gift it to the other Reno Types in your life.

Because if you know, you know.